Nvidia is reportedly in discussions to invest in Perplexity as part of a new equity funding round that could value the artificial intelligence search startup at more than $30 billion, marking another potential investment by the chipmaker in the expanding AI ecosystem.
The proposed financing would increase Perplexity’s valuation by more than 50% compared with its previous funding round. The startup was valued at around $20 billion following financing completed in 2025. The new round could be worth billions of dollars, although the size of Nvidia’s potential investment and other participants have not been disclosed.
Neither company has confirmed an agreement. Perplexity declined to comment on the reported discussions, while Nvidia did not immediately respond to requests for comment. Reuters said it could not independently verify the report.
The talks come as Perplexity records a sharp increase in revenue. Its annualised revenue has reportedly risen to more than $750 million, compared with less than $250 million at the beginning of 2026. Part of the growth has been attributed to Perplexity Computer, a cloud-based AI agent designed to help professionals automate computer-based tasks.
The two companies have also considered a technology licensing arrangement alongside a possible equity investment. Nvidia had previously explored paying Perplexity billions of dollars to license some of its technology and hire staff, according to The Information.
Nvidia is already among Perplexity’s investors. The startup’s other prominent backers include Amazon founder Jeff Bezos and SoftBank Group. Perplexity has raised more than $1.7 billion from investors to date, according to reports.
Founded by Aravind Srinivas and others in 2022, Perplexity has positioned itself as an AI-powered alternative to traditional search engines, providing conversational responses backed by information retrieved from the web.
The startup drew attention in August 2025 after making an unsolicited $34.5 billion offer to acquire Google’s Chrome browser. The proposal was roughly twice Perplexity’s valuation at the time and came as Google faced regulatory scrutiny surrounding its search business.
Perplexity has continued expanding its technology and infrastructure relationships this year. It also signed a $750 million agreement with Microsoft to use the company’s Azure cloud services, according to a Bloomberg report cited by Reuters.
Srinivas has meanwhile indicated that Perplexity is planning for a potential public listing in 2028, regardless of how markets receive anticipated listings from other major AI companies.
If completed, the latest financing would deepen Nvidia’s relationship with one of the emerging players in AI search while giving Perplexity additional capital as it expands its AI products and competes in a market that includes Google and OpenAI.
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