Billionaire investor and entrepreneur Mark Cuban, believes artificial intelligence is on track to take over a key function of everyday business: customer service.

Speaking in recent interviews, Cuban predicted that within the next 10 years, most customer support will be handled entirely by AI — not by humans. “You’re not going to be talking to a person anymore. It’ll be AI, and it’ll work,” he said.

The bold forecast reflects the growing influence of generative AI tools in business operations. From chatbots to voice assistants, companies are rapidly investing in automated systems to manage routine queries, improve efficiency, and stay available to customers around the clock.

AI That Talks, Listens — and Learns

Cuban’s prediction isn’t just speculative. In recent years, artificial intelligence has made significant progress in understanding natural language, detecting tone, and holding conversations that feel increasingly human.

Today’s AI tools can answer customer questions, resolve complaints, and even upsell products — all without human supervision. For businesses, this translates to shorter wait times, lower costs, and the ability to serve more people in more languages.

“AI doesn’t take sick days. It doesn’t get tired. And it learns fast,” Cuban noted. He believes these advantages will lead to widespread adoption, especially as tools get better at handling complex tasks.

What It Means for Businesses and Jobs

While the benefits of AI-powered service are clear for companies, Cuban also acknowledged that automation could disrupt millions of jobs in traditional support roles. But he sees this as part of a broader shift — one that will open up new kinds of jobs related to AI training, supervision, and prompt engineering.

“You’re going to see a complete transformation of how customer service works — and the workforce behind it,” he said.

Many large companies are already experimenting with AI-based support, from banks using voicebots to retailers deploying smart chat assistants. And startups are building tools tailored to local languages and industries, further accelerating adoption.

A Turning Point for Customer Experience

Cuban’s prediction also speaks to changing customer expectations. Today’s consumers are increasingly comfortable interacting with AI — whether it’s asking for delivery updates or troubleshooting a device. In many cases, they value speed and 24/7 access over human interaction.

Still, there are limits. Emotional intelligence, nuanced conflict resolution, and trust-building are areas where human agents continue to hold an edge. Experts say the future may lie in hybrid models, where AI handles everyday queries, and humans step in when things get complicated.

Cuban agrees — but he maintains the momentum is clearly with AI. “If you’re running a business and not planning for AI in customer service, you’re already behind,” he warned.

The Journey Ahead

As AI continues to evolve, so will the way people and brands communicate. Cuban’s remarks may seem bold, but they echo a larger trend: customer service is no longer just about people — it’s about performance, availability, and scale.

With AI tools improving rapidly and businesses under pressure to deliver faster, cheaper, and more consistent service, Cuban’s 10-year prediction may not be far off the mark.

For companies, the message is clear: The future of customer support is not just digital — it’s intelligent.