Sarvam AI, a homegrown generative AI startup, has announced the launch of Sarvam Samvaad — a conversational AI platform designed to help Indian enterprises deploy voice-based AI agents across 11 Indian languages. Positioned as a major step towards democratizing AI for India’s multilingual population, Samvaad aims to bridge the communication gap between businesses and their regional consumers through natural language processing (NLP) and voice synthesis technologies.

Unveiled on June 10, Samvaad is built to support customer engagement, lead generation, and operational efficiency in sectors such as BFSI, healthcare, retail, and e-governance. The launch comes at a time when enterprises are exploring scalable automation tools that are both linguistically inclusive and technologically reliable.

Voice-First AI, Made in India

Samvaad is powered by Sarvam AI’s proprietary Indic voice models, which the company claims are trained specifically for Indian phonetics and conversational styles. The platform is capable of handling customer interactions in 11 languages, including Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, Gujarati, Punjabi, Oriya, and English.

“Samvaad is not just a product—it’s a foundational shift for how Indian businesses can communicate at scale,” said Dr. Vivek Raghavan, Co-founder of Sarvam AI, in a media statement. “We're proud to offer a made-in-India solution tailored for India’s linguistic diversity.”

Unlike typical chatbot-based systems, Samvaad offers natural voice conversations that can handle contextual follow-ups, multiple intents, and even emotional modulation, enhancing customer experience across voice calls and interactive voice response (IVR) systems.

Key Features of Samvaad

• Multilingual Support: Enables AI agents to converse fluently in 11 Indic languages.
• Voice Modelling: Generates lifelike voice outputs tailored for regional dialects and tones.
• Enterprise Integration: Compatible with existing CRM and IVR systems for seamless onboarding.
• Customizable AI Agents: Businesses can design voice agents for specific tasks like KYC verification, appointment scheduling, product inquiries, or grievance redressal.
• Data Privacy Focus: Offers on-premise deployment options for industries with sensitive data requirements.

According to the company, several pilot deployments are already underway with banks and insurance companies that are testing Samvaad’s capabilities in customer verification and outreach.

Local Language Access as a Strategic Differentiator

India’s AI landscape has often been challenged by the lack of native language accessibility. While global AI platforms cater primarily to English-speaking users, Sarvam AI’s approach emphasizes localization as a competitive advantage.

Industry experts view this development as aligned with the larger national goal of building digital infrastructure that is both inclusive and scalable. As more rural and semi-urban users come online, solutions like Samvaad are expected to gain traction among businesses looking to expand their reach without compromising on personalization.

“Language is often the first barrier to digital inclusion. Sarvam Samvaad, with its Indic-first architecture, could play a pivotal role in breaking that barrier,” said an industry analyst tracking the Indian AI ecosystem.

Industry Landscape and Outlook

With a growing appetite for generative AI applications in India, Sarvam AI is entering a space that is rapidly gaining commercial and governmental interest. The company had previously introduced its foundational large language model (LLM) tailored for Indian languages, and the new voice platform builds on that effort.

As of now, Sarvam AI competes with global giants and domestic players that are also developing voice AI capabilities. However, the company’s focus on regional nuances and local deployment has drawn attention from both the public and private sectors.

Looking ahead, Sarvam AI plans to expand Samvaad’s language portfolio and introduce deeper integrations for use cases like smart IVRs, rural helplines, and public sector outreach.

The platform is currently available for enterprise onboarding via Sarvam AI’s official website, and pricing details are being customized based on deployment size and sector.