An LS Digital report shows 82 percent of Indian consumers prefer AI recommendations, with vernacular engagement delivering a 40 percent lift.
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
AI is reshaping vernacular marketing in India as brands use Indic language models to engage diverse consumers. From banking to retail, regional AI is set to drive a $20B market opportunity.
AI is helping brands reach India’s rural consumers through voice, vernacular content, and smarter distribution, reshaping marketing strategies beyond metros.
