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Tags: Twilio

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Gupshup Launches Self-Serve Voice AI Platform

  Gupshup Launches Self-Serve Voice AI Platform for Enterprise Calls

  • by Martech Desk
  • Sep 3, 2026

Gupshup has launched a self-serve Voice AI platform that lets enterprises build multilingual AI agents for support, sales, payments and operational calls.

How APIs Are Quietly Running the Modern Martech Stack

  The Hidden Engines of Marketing: How APIs Are Quietly Running the Modern Martech Stack

  • by Anupama Mitra
  • Jun 2, 2026

APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.

From Personalization to Prediction: The Next Leap in Customer Data Platforms

  From Personalization to Prediction: The Next Leap in Customer Data Platforms

  • by Anupama Mitra
  • Sep 4, 2025

Predictive customer data platforms are reshaping marketing by shifting from personalization to anticipation, driving retention, efficiency, and revenue growth.

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