GWI’s Jason Mander says attention is fragmenting across platforms as AI adoption, synthetic data and changing search habits reshape marketing.
Microsoft and Tsinghua University are using Nvidia chips to train AI models with synthetic data, aiming to improve privacy protection and reduce dependence on real-world datasets.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.
