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Tags: Sustainability

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India's AI Data Centre

  India's AI Data Centre Expansion Faces Protests Over Water and Power

  • by Martech Desk
  • 4 hours ago

India's AI data centre expansion faces protests over water, power and environmental concerns as Amazon, Google and Microsoft increase infrastructure investments.

Sam Altman Pushes Back on ChatGPT Water Use

  Sam Altman Pushes Back on ChatGPT Water Use With 38,000-Query Claim

  • by Martech Desk
  • Sep 11, 2026

Sam Altman says 38,000 ChatGPT queries use roughly the water needed for one California almond, but independent analysis has questioned the comparison.

Maruti Suzuki Partners with Five Startups

  Maruti Suzuki Partners with Five Startups for AI and Automation Projects

  • by Martech Desk
  • Jul 3, 2026

Maruti Suzuki has partnered with five startups to develop AI, automation and sustainability solutions across manufacturing, quality control and enterprise operations.

SBI Expands YONO With AI Assistant

  SBI Expands YONO With AI Assistant and New Digital Banking Features

  • by Martech Desk
  • Jul 2, 2026

SBI has launched AI-powered digital journeys, a new agentic AI assistant and enhanced YONO features to strengthen retail and business banking.

Satya Nadella Says Microsoft's AI Superfactory Uses Restaurant-Level Water Consumption

  Satya Nadella Says Microsoft's AI Superfactory Uses Restaurant-Level Water Consumption

  • by Martech Desk
  • Jun 5, 2026

Microsoft says its Fairwater AI Superfactory will use water comparable to a neighborhood restaurant while supporting large-scale AI workloads.

Sam Altman Responds to AI Energy Consumption

  Sam Altman Responds to AI Energy Consumption Concerns

  • by Martech Desk
  • Feb 23, 2026

OpenAI CEO Sam Altman has addressed concerns over AI energy consumption, framing it within broader human energy use and calling for efficiency improvements.

Unconventional AI Raises 475 Million Dollars to Build Energy-Efficient Compute

  Unconventional AI Raises 475 Million Dollars to Build Energy-Efficient Compute

  • by Martech Desk
  • Dec 10, 2025

Unconventional AI raises 475 million dollars to develop energy-efficient compute systems aimed at addressing AI’s growing power demands.

The Hidden Costs of AI in MarTech Stacks: Energy, Cloud Bills, and Carbon Footprints

  The Hidden Costs of AI in MarTech Stacks: Energy, Cloud Bills, and Carbon Footprints

  • by Anupama Mitra
  • Sep 5, 2025

AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.

Google Gemini AI’s Energy Efficiency

  Google Gemini AI’s Energy Efficiency Gives Each Prompt Uses Power Equal to 9 Seconds of TV

  • by Martech Desk
  • Aug 23, 2025

Google says Gemini AI now consumes less energy per query than nine seconds of TV, underscoring AI’s growing focus on efficiency and sustainability.

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