Ibexa launches its Agentic Marketing Platform in the Middle East, using AI agents to connect marketing tools, automate campaign workflows and support human-led approvals.
Soket AI has launched LOOP, an open-source Rust-based harness designed to let AI agents run for hours, days or weeks while retaining context and using multiple tools.
The UN and Google have launched the UN System Data Commons, giving AI agents direct access to authoritative global statistics through an AI-ready platform.
Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
1Password and Anthropic have launched a secure credential access solution that lets Claude AI agents use approved enterprise credentials without exposing sensitive secrets.
Exotel has launched India's first fully agentic AI voice calling capability, enabling AI agents to independently manage customer calls and automate follow-up actions.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
As AI search evolves into AI action, marketers are shifting focus from AEO to context engineering to help AI systems understand, represent and act on brand information accurately.
