Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
1Password and Anthropic have launched a secure credential access solution that lets Claude AI agents use approved enterprise credentials without exposing sensitive secrets.
Exotel has launched India's first fully agentic AI voice calling capability, enabling AI agents to independently manage customer calls and automate follow-up actions.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
As AI search evolves into AI action, marketers are shifting focus from AEO to context engineering to help AI systems understand, represent and act on brand information accurately.
