JioStar and Google India are integrating AI-powered Google Search into Anupama and Yeh Rishta Kya Kehlata Hai through a multi-platform campaign.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
OpenAI and Reliance will integrate AI-powered conversational search into JioHotstar, enhancing content discovery across India’s streaming platform.
