Ferrari is using AI-powered tools and interactive experiences to deepen Formula 1 fan engagement through its mobile app.
Formula One is integrating AI across race strategy, car performance, and fan engagement, reshaping the sport through data-driven innovation.
Google partners Kevin Pietersen for a 90-episode YouTube series using Gemini to enhance cricket storytelling and fan engagement.
Cristiano Ronaldo invests in Perplexity and becomes global brand ambassador as the AI startup launches a dedicated fan hub for worldwide audiences.
