Wimbledon and IBM have launched new AI powered features, including Match Chat and predictive analytics, to enhance digital fan engagement.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
Ferrari is using AI-powered tools and interactive experiences to deepen Formula 1 fan engagement through its mobile app.
Formula One is integrating AI across race strategy, car performance, and fan engagement, reshaping the sport through data-driven innovation.
Google partners Kevin Pietersen for a 90-episode YouTube series using Gemini to enhance cricket storytelling and fan engagement.
Cristiano Ronaldo invests in Perplexity and becomes global brand ambassador as the AI startup launches a dedicated fan hub for worldwide audiences.
