Cristiano Ronaldo has joined Perplexity as an investor and global brand ambassador, marking one of the most high profile collaborations between a global athlete and an emerging artificial intelligence company. The partnership includes the launch of a dedicated online fan destination called the Ronaldo Hub, which will allow followers to access curated content, career highlights, statistics, and interactive features powered by Perplexity’s AI answer engine.
Perplexity said the collaboration is part of its broader strategy to expand global reach and introduce AI driven information tools to new audiences, including sports fans who increasingly consume content across digital platforms. Ronaldo, one of the world’s most followed athletes with hundreds of millions of social media followers, is expected to help the company reach users who may be new to AI search and conversational systems.
The Ronaldo Hub will allow fans to explore verified information about the footballer’s career, including match records, achievements, training insights, interviews, and archival footage. Perplexity said its goal is to make the platform a single destination where fans can ask questions and receive accurate, real time answers about Ronaldo’s career trajectory and legacy. The company said the hub is designed to reflect the athlete’s influence on global sports culture while demonstrating how AI can help users discover information more efficiently.
Ronaldo said he was drawn to Perplexity because of its mission to deliver trustworthy and transparent information through its answer engine. He said that misinformation and fragmented content often challenge public figures and that AI can help provide clarity for fans seeking accurate details. Ronaldo added that the partnership aligns with his interest in technology and his ongoing work to engage with supporters through digital platforms.
Perplexity has positioned itself as an AI search and answer company that aims to compete with traditional search engines by offering concise, verified responses to user queries. The company has gained attention for its focus on factual accuracy, clean interface, and its use of large language models to interpret complex questions. By partnering with a global athlete, Perplexity said it hopes to introduce the platform to millions of users who have not yet adopted AI based information tools.
Industry analysts said the move reflects a growing trend of celebrities and athletes investing in technology companies, particularly those working in artificial intelligence, digital media, and data driven sports innovation. Collaborations between athletes and technology platforms have increased in recent years as sports figures look to extend their influence beyond the field and engage with fans through new channels. Analysts noted that Ronaldo’s global recognition could help Perplexity expand in markets where AI adoption is still in early stages.
Perplexity said the launch of the Ronaldo Hub is part of a wider effort to create specialised experiences for public figures, creators, and brands. The company believes that tailored AI driven hubs can help audiences access verified content without navigating multiple platforms. It said that such hubs could also provide opportunities for athletes and creators to maintain stronger control over how their stories are communicated online.
Ronaldo’s participation as both an investor and ambassador suggests long term involvement with the company. While financial details of the investment were not disclosed, Perplexity said the partnership strengthens its credibility as the platform continues to grow. The company has seen rising interest globally as users seek alternatives to traditional search engines and increasingly turn to conversational AI for quick and reliable information.
The collaboration arrives during a period of rapid development in the AI search market. Multiple companies are competing to build systems that can summarise information, verify accuracy, and respond conversationally to user questions. As AI adoption accelerates, platforms are moving toward personalisation and specialised content experiences. Perplexity believes partnerships with influential personalities can help differentiate its strategy and highlight practical use cases for AI among broad user segments.
The Ronaldo Hub will be accessible to users worldwide and will continue to expand with additional features over time. Perplexity said future updates may include interactive timelines, behind the scenes content, AI generated summaries of key career moments, and tools that allow fans to compare statistics across different seasons or tournaments. The company said the hub will evolve based on user feedback and engagement levels.
Sports technology observers said the partnership also reflects the increasing crossover between AI and global sports brands. Teams, leagues, and athletes are adopting AI for match analysis, fan engagement, personalised content, and digital storytelling. Partnerships such as this one demonstrate how AI companies can use sports platforms to reach new audiences and showcase real world applications of their technology.
Ronaldo said he looks forward to sharing more with fans through the new platform and hopes it will provide a meaningful way for supporters to connect with his journey. Perplexity said it expects the partnership to help expand awareness of AI based information tools while offering fans a structured and verified digital destination.