India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.
Indian brands are shifting to private LLMs for safer, personalised, AI-driven marketing as data rules tighten and first-party intelligence becomes strategic.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.
India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.
As privacy laws tighten and cookies vanish, brands shift to server-side tracking to balance compliance, data accuracy, and consumer trust.
As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation
