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Case Study: Shriram Finance’s Digital Funnel Overhaul Delivers 171x ROI

  Case Study: Shriram Finance’s Digital Funnel Overhaul Delivers 171x ROI

  • by Brij Pahwa
  • Jan 8, 2026

How Shriram Finance overhauled its digital lead funnel using personalization, nudges, and automation to achieve 171x ROI and slash acquisition costs.

AI and the Empathy Gap: Finding the Balance between AI and Human

  AI and the Empathy Gap: Finding the Balance between AI and Human First Customer Experience

  • by Martech Desk
  • Oct 2, 2025

Verizon’s CX Annual Insights report finds 88% of consumers prefer human-led service over AI, with frustrations around hand-offs and personalization gaps. The future of CX lies in AI-human balance.

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