BCG finds LLM search reaches 22% of purchase journeys in India and influences final brand choice among 65% of consumers who use it.
India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.
SaaS companies are shifting from feature-heavy products to outcome-driven platforms as AI reshapes enterprise software expectations.
World Economic Forum India unveils AI Playbooks for SMEs & Agriculture and an AI Sandbox White Paper to accelerate responsible AI adoption across sectors.
AI adoption could reshape nearly half of all jobs in India’s banking sector, according to a BCG report, as banks move towards automation, personalization, and data-driven decision-making.
