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India Leads Global Adoption of AI in Marketing

  India Leads Global Adoption of AI in Marketing, Says BCG Survey

  • by Martech Desk
  • Jun 16, 2026

India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.

Why SaaS Companies Are Selling Outcomes Instead of Features

  Why SaaS Companies Are Selling Outcomes Instead of Features

  • by Anupama Mitra
  • May 29, 2026

SaaS companies are shifting from feature-heavy products to outcome-driven platforms as AI reshapes enterprise software expectations.

WEF launches AI Playbooks for SMEs & Agriculture, plus AI Sandbox White Paper for India

  WEF Launches ‘AI Playbooks for SMEs & Agriculture’ and AI Sandbox White Paper

  • by Martech Desk
  • Oct 22, 2025

World Economic Forum India unveils AI Playbooks for SMEs & Agriculture and an AI Sandbox White Paper to accelerate responsible AI adoption across sectors.

AI Could Reshape Half of Banking Jobs in India, Says BCG Report

  AI Could Reshape Half of Banking Jobs in India, Says BCG Report

  • by Martech Desk
  • Sep 4, 2025

AI adoption could reshape nearly half of all jobs in India’s banking sector, according to a BCG report, as banks move towards automation, personalization, and data-driven decision-making.

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