VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
Google leads AI-driven discovery while ChatGPT remains the largest standalone AI referral source, highlighting the growing importance of AI-first search strategies.
