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AI Will Create More Campaigns, Not Better Ones: CDO, Hindustan Coca Cola Beverages

  AI Will Create More Campaigns, Not Better Ones: CDO, Hindustan Coca Cola Beverages

  • by Brij Pahwa
  • 11 hours ago

Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.

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