ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
Acko has initiated layoffs and seen its CMO exit as the company restructures ahead of a potential IPO.
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
