French pharmaceutical company Sanofi has elevated Geetanjali Ashok to the position of Marketing Transformation and AI Enablement Lead, with effect from September 1, 2026. Based in Paris, Ashok will focus on marketing transformation, artificial intelligence adoption and the integration of emerging technologies into the company's ways of working.
Ashok confirmed the development through a LinkedIn post, outlining her responsibilities and the areas she will focus on in the new position.
“Since 1 September, I’ve taken on the role of Marketing Transformation & AI Enablement Lead at Sanofi, based in Paris. My focus is on driving marketing transformation, enabling AI adoption and exploring how we can bring new capabilities, ways of working and technologies into the way our teams work,” she wrote.
The appointment marks a transition from her previous position as Manager, Change Management, Omnichannel Capabilities, at Sanofi.
Her earlier role was centred on change management within the company's omnichannel capabilities function. The new position broadens her focus to marketing transformation and the adoption of AI-enabled technologies across teams.
According to her announcement, Ashok's responsibilities will include exploring how new capabilities and technologies can be incorporated into existing working processes. The role will also involve supporting teams as they adapt to changes in marketing operations and technology adoption.
The development comes as pharmaceutical companies continue to examine the application of artificial intelligence across business functions, including marketing, customer engagement, data analysis and internal operations.
Within marketing organisations, AI tools are increasingly being assessed for their ability to support content development, workflow automation, information management and coordination across digital channels.
However, the use of these technologies in the pharmaceutical sector also involves considerations around regulatory compliance, data protection, content accuracy and appropriate human oversight.
Marketing transformation roles typically bring together technology implementation, organisational change and operational processes. Their responsibilities can include assessing existing workflows, identifying areas for improvement and supporting employees as new systems are introduced.
Ashok's appointment places these areas within a dedicated leadership role focused on marketing transformation and AI enablement at Sanofi.
The company has not disclosed specific implementation timelines, investment commitments or performance targets associated with the position.
It has also not announced whether the role will involve the introduction of particular AI platforms or changes to its existing marketing technology infrastructure.
In her LinkedIn announcement, Ashok expressed enthusiasm about taking on the expanded responsibilities and the opportunities associated with the position.
The promotion adds an AI-focused mandate to her previous experience in change management and omnichannel capabilities.
Her new responsibilities will centre on supporting the adoption of technologies and working practices as Sanofi develops its marketing operations.
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