Marodia succeeds Chandrika Jain and will oversee marketing strategy across Lenovo's devices, infrastructure, solutions and services businesses.
Lenovo has appointed Shilpa Marodia as Marketing Director for India and South Asia, strengthening its regional marketing leadership as the company expands its focus on devices, enterprise infrastructure and artificial intelligence-led solutions.
Announced on November 12, 2026, Marodia will be based in Bengaluru and will oversee the company's brand and marketing strategy across its full technology portfolio. Her responsibilities will cover the Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG), and Solutions and Services Group (SSG).
She succeeds Chandrika Jain, who has transitioned to the position of Global Brand Director at Lenovo, where she will oversee global campaigns, go-to-market initiatives and brand content.
In her new role, Marodia will focus on developing a unified brand identity across Lenovo's consumer and enterprise businesses, strengthening customer engagement and improving the company's market positioning across India and South Asia.
Marodia brings more than 18 years of experience across brand management, marketing, digital commerce, business transformation and profit-and-loss management. Her career spans the technology and fast-moving consumer goods sectors, with experience in managing brands and developing consumer-focused business strategies.
Before joining Lenovo, she worked with Amazon India, where her responsibilities included marketing, business growth, product innovation and cross-functional transformation.
Earlier, she held category and portfolio leadership positions at Tata Consumer Products and Procter & Gamble. She also worked with Hindustan Unilever, where her experience included brand management and global responsibilities within Unilever.
Commenting on the appointment, Shailendra Katyal, Vice President and Managing Director, Lenovo India, said marketing would play an increasingly important role in connecting the company's technology developments with customer requirements as Lenovo advances its Hybrid AI strategy.
He noted that Lenovo's presence across consumer devices, enterprise infrastructure and intelligent solutions creates opportunities to develop a more consistent brand experience for customers and partners.
Bhaskar Choudhuri, Chief Marketing Officer, Lenovo Asia Pacific, also welcomed Marodia to the regional marketing leadership team, highlighting her experience in brand strategy, customer understanding and business transformation.
Choudhuri said the company's Hybrid AI strategy would require a consistent and differentiated brand approach across its expanding technology portfolio.
He also acknowledged Jain's contribution to Lenovo over the previous four years and wished her success in her new global position.
The appointment comes as Lenovo continues positioning itself as a full-stack technology provider, with offerings spanning personal computing, enterprise infrastructure, software solutions and services.
Marodia's responsibilities will involve coordinating marketing activities across these business areas while maintaining brand consistency across different customer segments.
The company has not announced additional changes to its regional marketing leadership structure.
The appointment marks a leadership transition within Lenovo's India and South Asia marketing operations, bringing Marodia's experience in consumer brands, technology and digital commerce to the company's regional business.
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