PwC India has partnered with Questt AI to help enterprises build a trusted knowledge foundation for artificial intelligence applications and agents.
Under the collaboration, the companies will deploy Questt AI’s Intelligence Warehouse, or IW, platform to create a persistent and queryable layer of organisational context. The companies describe this layer as a “digital brain” that can help AI agents operate with an understanding of how a particular business works.
The partnership was announced on July 15, 2026. According to the announcement, the joint offering is intended to help organisations create AI-ready institutional intelligence that can support more accurate and context-aware business outcomes.
The companies said that while AI models have become more capable, their effectiveness within enterprises can be limited by a lack of organisational context. Information about business structures, processes, performance metrics, decision frameworks and institutional knowledge is often spread across systems, teams and individual employees.
This fragmentation can make it difficult for AI agents to understand how an organisation operates and can restrict their ability to produce reliable business outcomes without human review, the announcement said.
"For AI agents to deliver meaningful business outcomes, they need more than access to data. They need an understanding of how the enterprise actually operates. That context is often distributed across systems, processes, and the experience of business leaders. By combining PwC India's transformation expertise with Questt AI's Intelligence Warehouse platform, organisations can create a persistent and governed layer of organizational intelligence; effectively a digital brain for the enterprise, that enables AI agents to work with greater accuracy, consistency and trust," said Sanjay Dawar, Partner and Leader - One Consulting, PwC India.
Questt AI’s Intelligence Warehouse is designed to bring together fragmented enterprise data, business rules, previous decisions and institutional judgement into a governed knowledge layer that AI agents can query. The stated objective is to provide agents with enterprise-specific context rather than requiring them to act on incomplete information or disconnected signals.
"The most advanced form of intelligence we know is human intelligence--and even humans need maps to navigate a new city. AI agents are no different. They need decision-worthy institutional memory--memory that preserves not just enterprise knowledge, but the reasoning, context, and decision-making processes that AI agents can rely on. Without that context, AI agents will hallucinate and cannot be trusted with business-critical decisions. With Questt AI's Intelligence Warehouse, we help clients build a structured, queryable model of their enterprise, enabling AI agents to reason with context, act with confidence, and make trustworthy decisions," said Sachin Arora, Partner - AI Advisory, PwC India.
As part of the collaboration, PwC India will work with business leaders and subject-matter experts to identify and capture institutional knowledge. The consulting firm will also help contextualise this knowledge according to the requirements of different industries and assist enterprises in redesigning workflows around AI-enabled operating models.
The announcement said the approach would focus on rethinking workflows to make use of AI-enabled ways of working, rather than simply adding AI capabilities to existing legacy processes.
PwC India will bring its industry and functional expertise across areas including finance, supply chain, marketing and operations, along with its transformation and change-management capabilities. Questt AI will provide the underlying Intelligence Warehouse technology platform.
"We built IW because the models are already smart enough -- what's been missing is the context, the way a specific company actually operates, most of it sitting in the heads of people who've run it for decades. IW captures that business-first, by talking to those people rather than just scraping their data. Partnering with PwC India means we can build out that brain inside enterprises that trust PwC India to know their industry and run the change. We give them a digital brain in weeks, and every agent they ever deploy inherits it on day one," said Akhil Singh, Founder and CEO, Questt AI.
The companies said the partnership would enable enterprises to establish and govern a trusted foundation of organisational knowledge that can support AI adoption at scale.
The announcement did not disclose the financial terms of the partnership, identify participating enterprise customers or provide details of completed deployments. Claims regarding implementation timelines, improvements in accuracy and the ability of agents to inherit organisational context were made by the companies and were not accompanied by independently verified performance data in the announcement.
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