AI+ Smartphone has launched its first national TV commercial (TVC), marking its entry into the market with a confident, no-nonsense message that calls time on the tired tactics of overpromised, underdelivered tech. In a category crowded with buzzwords, exaggerated specs, and flashy gimmicks, AI+ cuts through the noise with sharp storytelling and a bold challenge to the status quo.
Featuring acclaimed actor Abhishek Banerjee, the film takes a refreshingly clear-eyed look at the modern smartphone experience—one where complexity is often mistaken for innovation. In less than 30 seconds, it flips the script, reminding viewers that real smartness isn’t in how loud a phone claims to be, but in how thoughtfully it serves its users.
Set in a familiar mobile store, the film opens with an exaggerated sales pitch packed with confusing features. Banerjee’s character walks in, quietly listens, then calmly dismantles the spin with a simple truth: “Smart is not enough. It needs to be smart where it counts.”
This directness resonates with consumers, who, as recent qualitative research has revealed, are tired of gimmicks and deeply value clarity, camera quality, and data privacy. Specifically, the film's focus on privacy resonated strongly, particularly with female users who voiced unprompted concerns about data leaks and cross-border surveillance.
By combining sharp humour with everyday relatability, the TVC positions AI+ not as another spec-driven promise, but as a smartphone that respects the buyer’s intelligence—and their privacy.
As part of its national rollout, AI+ Smartphone is launching a robust multilingual campaign across nine Indian languages: Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Gujarati, and Odia. The campaign spans television, digital, and outdoor formats with localised adaptations of the brand’s debut TVC, featuring Abhishek Banerjee. From high-impact news and entertainment channels to OTT platforms and regional dailies, the media strategy is designed to connect with smartphone users across India’s linguistic and cultural spectrum—meeting them where they are, in the language they trust.
“For us, doubling down on security and privacy isn’t a feature—it’s a principle,” said Archi Gogoi, Marketing and Communications Lead at AI+ Smartphone. "Consumers are now more aware of how their data is used, where it's stored, and who has access."Especially in a country like India, where digital adoption is rapidly increasing, people want technology that respects their intelligence and protects their personal information. We believe trust and privacy will define the next decade of smartphones, and we’re building with that belief at the core.”
The first AI+ smartphones, AI+ Pulse and AI+ Nova 5G, will be available nationwide starting July 8, 2025.
You can view the TVC at the link below: https://www.youtube.com/watch?v=n_t1pQJLfgU
About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep tech Indian software company building secure, sovereign digital platforms for the mobile-first world. Founded by Madhav Sheth, the company is driven by a mission to give users and nations greater control over how digital systems are designed, governed, and trusted. At the core of its work is NxtQuantum OS—India’s first sovereign mobile operating system—built on Android and architected for complete transparency, zero-trust security, and full compliance with Indian data laws. All user data is stored within India on MeitY-approved servers hosted by Google Cloud.
NxtQuantum OS is auditable, policy-aligned, and governed by Indian law—by default. With full-stack control from OS to cloud, the company enables enterprises, governments, and citizens to operate on platforms that are private by design and accountable by structure. Headquartered in India and built for global relevance, NxtQuantum is leading a new era of regulation-ready, trust-first mobile platforms that advance national digital ambitions—without compromising on user experience.
About Ai+ Smartphone
Ai+ is a next-generation smartphone brand designed to deliver secure, transparent, and high-performance mobile experiences—engineered in India and powered by NxtQuantum OS, the country’s first sovereign mobile operating system. Ai+ smartphones go beyond performance and design—they give users real control over their data, ensure cloud transparency, and enable an experience that is private, auditable, and secure by default.
With end-to-end data governance, all user data is stored within India on MeitY-approved cloud infrastructure hosted by Google Cloud. No foreign routing. No silent tracking. No ambiguity. Every layer of the device—from OS to cloud—is built to serve the needs of Indian users, regulators, and institutions.
Ai+ delivers sovereign, compliance-ready mobile technology at accessible price points for consumers and scalable deployments for enterprises, public sector, and government use. Built in India, governed by Indian law, and designed to meet global benchmarks, Ai+ sets a new standard for privacy-first smartphones—where trust is not assumed, it’s engineered.
Disclaimer: This is a press release.