Companies including Cognizant, Infosys, HCLTech and Hexaware are actively pursuing opportunities within GCCs, which are becoming central to enterprise AI adoption strategies. Industry executives and analysts indicate that these centres are emerging as some of the most significant buyers of advanced AI services, particularly projects involving agentic AI systems that can independently perform tasks, make decisions and automate business processes.
The shift reflects a broader evolution in how multinational corporations are approaching artificial intelligence investments. Traditionally focused on operational support, technology development and back-office functions, GCCs are now taking on a more strategic role in driving digital transformation initiatives. As enterprises explore the next phase of AI adoption, many are turning to their capability centres to evaluate, build and scale agentic AI solutions.
According to industry estimates, GCCs account for a growing share of enterprise technology spending, particularly in areas such as automation, analytics, cloud transformation and artificial intelligence. Their proximity to business functions and access to enterprise data make them attractive environments for piloting and deploying AI systems.
Agentic AI has emerged as one of the most closely watched developments in the enterprise technology sector. Unlike conventional generative AI applications that primarily generate text, images or code, agentic AI systems are designed to execute workflows, interact with software applications and complete multi-step tasks with minimal human intervention. Technology vendors and consulting firms view these capabilities as the next major stage in enterprise AI adoption.
For IT services providers, the opportunity extends beyond software implementation. Large agentic AI mandates typically require advisory services, infrastructure modernization, systems integration, governance frameworks and ongoing optimization. As a result, such projects can generate substantial long-term revenue opportunities for service providers.
Industry executives note that many GCCs are moving beyond experimentation and entering implementation phases. Organizations are increasingly looking to automate complex business processes across functions such as finance, procurement, customer service, supply chain management and software engineering. These initiatives often require extensive collaboration between enterprise teams and external technology partners.
The growing importance of GCCs is also reshaping competitive dynamics within the IT services industry. Rather than focusing solely on headquarters-led transformation projects, vendors are building dedicated engagement models for capability centres located across India and other global technology hubs. Several firms have expanded AI-focused consulting teams and industry-specific offerings to strengthen relationships with GCC decision-makers.
India remains one of the world's largest GCC markets, hosting centres for hundreds of multinational corporations across sectors including banking, healthcare, manufacturing, retail and technology. Industry reports suggest that GCCs are expected to play an increasingly influential role in determining enterprise technology roadmaps, particularly as AI adoption accelerates.
Analysts believe agentic AI spending could become a major growth driver for IT services companies over the next several years. Enterprises are under pressure to improve productivity, reduce operational costs and accelerate decision-making, creating strong interest in AI systems capable of automating complex workflows. GCCs are viewed as critical hubs for developing and scaling these capabilities.
The trend also highlights how the enterprise AI market is evolving from experimentation to execution. While many organizations spent the past two years testing generative AI use cases, attention is now shifting toward practical deployment and measurable business outcomes. In that environment, GCCs are increasingly emerging as important centres of innovation and implementation.
As competition for large-scale AI projects intensifies, IT services providers are positioning themselves to capture a growing share of GCC-led transformation spending. The rising interest in agentic AI suggests that capability centres will remain a key focus area for technology vendors seeking the next wave of enterprise AI growth.