Indian consumer electronics brand boAt has introduced its first smart audio devices featuring Crest AI, its voice-first artificial intelligence platform built with Google Gemini, as the company looks to bring conversational AI capabilities directly to personal audio products.
The company is positioning the concept as "Intelligent Ears", with supported earbuds designed to move beyond conventional audio playback and fixed voice commands. Crest AI uses Google's Gemini technology to enable natural-language conversations and provide assistance through voice interactions. boAt had initially announced the Crest AI platform with Google Cloud in August.
The rollout includes three core capabilities: Crest Ask, G-Assist and Crest Translate. Crest Ask allows users to ask questions, explore ideas and interact conversationally with AI. G-Assist connects with supported Google services for tasks such as accessing emails, calendars and other everyday information, while Crest Translate provides voice-based translation across multiple languages. boAt says its translation feature supports up to 25 languages.
The platform also includes voice-based device controls, music discovery through Vibe Play, brainstorming assistance and Crest Support for queries related to functions such as device pairing, battery and resetting. According to boAt, Crest AI has been designed to reduce the need to repeatedly interact with a smartphone screen for these tasks.
The company's Airdopes Prime 800D is among the products supporting Crest AI. The earbuds have been launched in India at ₹1,999 and feature 11mm dynamic drivers, Dolby Audio, Bluetooth 6.1 and up to 45 hours of playback. Crest AI support is also available for the Airdopes Prime 701 ANC and Nirvana Ion ANC.
Crest AI currently requires Android, with boAt stating that iOS is not supported at present. Users access the functionality through compatible devices and the boAt Hearables app. The company is also offering a standalone 12-month Crest AI pack priced at ₹399 for eligible devices.
The launch comes as consumer technology companies increasingly look to extend generative AI beyond smartphones and computers into wearables and audio devices. For boAt, integrating Gemini into earbuds adds an AI interaction layer to its existing audio portfolio, with voice becoming the primary interface for accessing the new capabilities.
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