ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
Tejkarran Singh Bajaj rejoins ZEE5 as Business Head, AI and Innovation, as the platform strengthens its content, technology and growth strategy amid rising OTT competition.
ZEE5 has promoted Apoorva Mehandiratta to Vice President Marketing, expanding her leadership role across Hindi and Marathi content portfolios.
