Appier’s new whitepaper explores how agentic AI could reshape marketing through autonomous decision systems that manage campaigns, optimize performance and streamline data driven workflows.
“Double agents” in AI marketing are systems that both execute and oversee tasks—balancing speed, governance, and brand safety as agentic AI reshapes how campaigns are created and controlled.
LTIMindtree secures a $100 million multi-year deal with a US chemicals company to drive AI-led digital transformation and modernize business operations.
