AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
Similarweb launches GenAI Toolkit to help brands monitor visibility and traffic from AI chatbots like ChatGPT and Google’s AI Overviews.
AI-generated referrals to websites jumped by 357% YoY in June 2025, according to Similarweb. While still behind Google Search, AI-driven traffic is reshaping the digital discovery landscape.
