Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
Data clean rooms are emerging as a solution to India’s privacy-first marketing challenges, but success depends on data accuracy, governance, and leadership.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
