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How APIs Are Quietly Running the Modern Martech Stack

  The Hidden Engines of Marketing: How APIs Are Quietly Running the Modern Martech Stack

  • by Anupama Mitra
  • 9 hours ago

APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.

Salesforce Unveils New AI Trust Layer and Agent Fabric

  Salesforce Unveils New AI Trust Layer and Agent Fabric to Strengthen Enterprise Adoption

  • by Martech Desk
  • Oct 5, 2025

Salesforce launches AI Trust Layer and MuleSoft Agent Fabric to improve security, governance, and orchestration of AI agents across enterprise systems.

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