KPN has partnered with McKinsey and QuantumBlack to deploy agentic AI for customer service, aiming to automate up to 20% of customer interactions by 2027.
Accenture has appointed former McKinsey partner Pradeep Prabhala to lead its India Market Unit, with a focus on AI, data-led transformation and GCC growth.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Agentic AI could power two-thirds of marketing activities and increase revenue by up to 30 percent, according to a new report.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
McKinsey halts generative AI consulting work in China amid rising US scrutiny, reflecting broader tech decoupling between American firms and the Chinese market.
