Apple is revamping Siri into a conversational AI chatbot, expanding Apple Intelligence to compete with ChatGPT, Gemini and other leading AI assistants.
Apple is reportedly considering offering advanced AI features through premium iCloud+ subscription plans as it explores new monetisation opportunities for Apple Intelligence.
Apple introduced major AI updates, Siri enhancements and new software features at WWDC 2026 as it accelerates its Apple Intelligence strategy.
