Snap has spun out its AI video unit into a gaming-focused startup, highlighting growing interest in AI-generated content and interactive entertainment.
Sony is expanding AI adoption across PlayStation Studios and platform services to improve gaming operations and development.
Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
Google has set up a dedicated AI team in Southeast Asia to support e-commerce and gaming platforms, strengthening its regional focus on AI-driven digital growth.
Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.
