India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
AI is transforming Indian marketing with real-time campaign optimization. Brands like Swiggy, Flipkart, and Tata CLiQ are driving higher ROI and agility using AI.
Flipkart co-founder Binny Bansal invests $20M in AI-powered e-commerce OS ShopOS, aiming to streamline and scale digital brand operations.
