India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
