Hightouch appoints 20-year Google veteran Jitendra Kumar as Head of Commercial, Advertising to expand its agency relationships and agentic marketing business.
RMIT has launched a Marketing Technology Lab focused on AI, data and privacy-first personalisation, giving marketers hands-on experience with emerging MarTech.
Sainsbury’s has appointed Dave Cain as Head of MarTech, bringing the former LKQ UK & Ireland digital marketing leader in to help develop its marketing technology ecosystem.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
WPP is strengthening privacy-first data collaboration initiatives as brands adapt to AI-driven marketing and evolving consumer data regulations.
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
India’s DPDP law is reshaping martech by enforcing stricter consent, data retention, and governance, shifting marketing from data abundance to accountability.
Explore five key MarTech strategies for 2026, including AI-native stacks, customer journey orchestration, first-party data, stack simplification, and tech-driven marketing talent.
As India heads into 2026, marketing is being reshaped by AI, retail media, privacy, omnichannel experiences, immersive platforms, and hyper-local influencers. Here are six shifts brands can’t ignore.
AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
Indian brands are shifting to private LLMs for safer, personalised, AI-driven marketing as data rules tighten and first-party intelligence becomes strategic.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
