SAS CMO Jennifer Chase discusses AI-driven decision-making, personalisation at scale, marketing technology, governance and why India is a key AI testing ground.
LiveRamp has launched a partner program for AI marketing agents, aiming to help brands activate trusted data across AI-driven workflows and campaigns.
Databricks has launched CustomerLake, an agentic customer data platform designed to help brands activate AI-ready customer intelligence at scale.
Mobavenue has launched PiiX, an AI-powered platform designed to help brands unify customer data, generate insights and improve marketing performance.
