Unilever has appointed Reema Jain as Chief Information Officer to lead global IT and digital transformation initiatives.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
Kansai Nerolac has launched a generative AI-led digital campaign for Nerolac Perma NoHeat, using technology-driven storytelling to highlight heat reduction benefits.
