From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.
What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.
As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
