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The 4 Ps Brands Need to Win Visibility in AI Search

  The 4 Ps Brands Need to Win Visibility in AI Search

  • by Anupama Mitra
  • Jul 22, 2026

AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.

How Businesses Can Win Visibility in ChatGPT and AI Search

  Beyond Google: How Businesses Can Win Visibility in ChatGPT and AI Search

  • by Anupama Mitra
  • Jul 17, 2026

AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.

How Often Do AI Models Mention Your Brand?

  How Often Do AI Models Mention Your Brand? Why It Matters Now

  • by Anupama Mitra
  • Jul 3, 2026

AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.

Google AI Overviews

  Google AI Overviews May Increase Brand Risk for Marketers, BrightEdge Study Finds

  • by Martech Desk
  • Mar 7, 2026

BrightEdge research finds Google AI Overviews are 44 percent more likely to criticise brands than ChatGPT responses, raising new reputation risks for marketers.

Google Records First Market Share Recovery After AI Search Shift: BrightEdge Report

  Google Records First Market Share Recovery After AI Search Shift: BrightEdge Report

  • by Martech Desk
  • Oct 25, 2025

BrightEdge data shows Google regaining search market share for the first time since AI-powered platforms disrupted user discovery patterns.

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