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Tags: Ai-in-sports

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Dartle

  Kerala Sports-Tech Startup Dartle Raises $100,000 to Expand AI Platform in US

  • by Martech Desk
  • Sep 21, 2026

Kerala-based Dartle has raised $100,000 to expand in the US and strengthen AI capabilities across its SaaS platform for youth sports academies.

Rajasthan Royals Turn to AI for IPL Auctions

  Rajasthan Royals Turn to AI for IPL Auctions, Match Strategy and Marketing

  • by Martech Desk
  • Aug 16, 2026

Rajasthan Royals is using AI across IPL auctions, match analytics, scouting, marketing and ticketing as it expands its data-led approach to cricket operations.

AI-Powered Kabuni Brings Elite Cricket Coaching

  AI-Powered Kabuni Brings Elite Cricket Coaching to Players Worldwide

  • by Martech Desk
  • Jun 8, 2026

Kabuni has launched an AI-powered cricket coaching platform designed to connect aspiring players with elite training insights and personalised development tools.

How AI is Transforming Formula One Racing

  How AI is Transforming Formula One Racing and Viewer Experience

  • by Martech Desk
  • May 5, 2026

Formula One is integrating AI across race strategy, car performance, and fan engagement, reshaping the sport through data-driven innovation.

Google Brings AI Into Cricket Storytelling With Kevin Pietersen’s YouTube Series

  Google Brings AI Into Cricket Storytelling With Kevin Pietersen’s YouTube Series

  • by Martech Desk
  • May 4, 2026

Google partners Kevin Pietersen for a 90-episode YouTube series using Gemini to enhance cricket storytelling and fan engagement.

Sports Fans are Turning to AI or GenAI

  Over Half of Sports Fans are Turning to AI or GenAI for More Personalized Content

  • by Martech Desk
  • Jul 1, 2025

Over 50% of sports fans now use AI for personalized content, with rising demand for immersive, data-rich digital experiences, says Capgemini report.

ANYmal Robot

  ETH Zurich Researchers Build AI-Powered Badminton Robot Capable of Human Rallies

  • by Martech Desk
  • Jun 13, 2025

Researchers at ETH Zurich have developed a four-legged robot that can play badminton with humans, combining AI, robotics, and real-time strategy.

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