Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
A Canva study shows marketers are rapidly adopting AI creative tools while consumer trust and authenticity concerns continue to grow.
AI is reshaping creative work in India’s marketing industry. Teams report rising anxiety, skill gaps and faster workflows as human creativity adapts to an automation-driven future.
OpenAI is developing a generative AI music tool to rival platforms like Suno and Udio, expanding its creative AI portfolio beyond ChatGPT and image generation.
