Bastian Hospitality Pvt. Ltd. has elevated Natasha Hemani to the position of Chief Marketing Officer (CMO), expanding her responsibilities across the company's portfolio of hospitality brands globally. Hemani moves into the leadership position from her previous role as Head of Coffee at the organisation.
In her new capacity, Hemani will oversee marketing and communications across Bastian Hospitality's brands, taking on a broader mandate that extends beyond her earlier responsibilities within the company's coffee business.
The appointment places her in charge of marketing functions across the hospitality group's portfolio, where brand positioning, customer engagement and communications form part of business operations.
Alongside her responsibilities at Bastian Hospitality, Hemani also serves as Brand Director at Blondie Hospitality. In this role, she oversees the brand's creative and commercial direction, bringing together responsibilities related to brand development and business strategy.
Her professional background spans brand strategy, consulting and the creative industries, with experience across Mumbai, Paris and New York.
Before taking on her current responsibilities, Hemani worked with organisations including Subko Specialty Coffee Roasters, Craft Bakehouse, MRM and Ogilvy.
Her experience across hospitality, specialty coffee and advertising provides a background in both consumer-facing brand development and agency-led marketing functions.
The move from Head of Coffee to Chief Marketing Officer represents an expansion of her role within Bastian Hospitality, shifting her focus from a specific business vertical to marketing and communications across the wider organisation.
The appointment also brings her experience in creative strategy and commercial operations into a group-level marketing position.
In the hospitality sector, marketing responsibilities typically extend across brand identity, customer communications, digital engagement and the promotion of individual properties or experiences.
For businesses operating multiple hospitality brands, these functions may require coordination across different customer segments while maintaining the positioning of individual brands.
Hemani's expanded responsibilities will cover Bastian Hospitality's global brand portfolio, although the company has not publicly outlined specific markets, campaigns or operational priorities associated with her appointment.
The company has also not disclosed whether the elevation will involve additional changes to its existing marketing team or reporting structure.
Her continued position at Blondie Hospitality indicates that she will retain responsibilities involving creative and commercial brand direction alongside her expanded marketing mandate at Bastian Hospitality.
The leadership change comes as hospitality companies continue to use branding, digital communication and customer engagement to distinguish their offerings across competitive consumer markets.
Hemani's appointment adds a broader marketing and communications remit to her existing experience in hospitality, brand strategy and creative business operations.
Further details regarding the company's marketing plans under her leadership have not been announced.
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