ANSR and HFS Research have partnered to introduce a new framework called GCC Quotient, or GQ, aimed at evaluating how Global Capability Centres are adapting to an increasingly AI-first business environment.
According to reports, the initiative has been designed to help organisations measure AI readiness, operational transformation and innovation capabilities within GCC ecosystems. The development comes as multinational enterprises accelerate investments in automation, artificial intelligence and digital infrastructure across global operations.
Industry observers say the role of Global Capability Centres is rapidly evolving beyond traditional support functions as companies increasingly position them as strategic innovation and technology hubs.
The broader GCC sector has witnessed major transformation over the past few years as enterprises integrate AI-driven automation, cloud computing and data analytics into business operations and enterprise workflows.
Reports suggest the GCC Quotient framework will assess how enterprises adopt AI technologies, develop operational agility and build future-ready workforce capabilities within their capability centres.
Industry analysts believe AI readiness frameworks could become increasingly important as organisations attempt to benchmark transformation progress and operational maturity across global enterprise ecosystems.
The latest partnership also reflects growing pressure on enterprises to modernise operational models as generative AI and automation technologies reshape business processes across industries.
Reports indicate GCCs are becoming central to enterprise digital transformation strategies, particularly in areas linked to software development, analytics, cybersecurity and AI-powered operations.
Industry executives say companies are increasingly using capability centres to drive innovation, accelerate technology deployment and improve enterprise-wide productivity through automation systems.
Analysts believe AI-first operational models could significantly influence how enterprises structure global teams, manage workflows and scale digital operations over the next decade.
At the same time, experts continue raising concerns around workforce adaptation, skills transformation and governance challenges linked to rapid AI adoption across enterprise ecosystems.
Reports suggest enterprises are increasing investments in employee upskilling, AI governance frameworks and digital infrastructure to support long-term operational transformation initiatives.
Industry observers note that India remains one of the largest GCC hubs globally due to its engineering talent, technology ecosystem and growing enterprise innovation capabilities.
The global enterprise technology market has seen rising investment activity tied to AI infrastructure, cloud services and automation platforms as businesses accelerate digital transformation.
Industry executives say capability centres are increasingly expected to contribute directly to strategic business growth rather than functioning only as cost-optimisation units.
Reports indicate multinational companies are also prioritising AI-driven decision-making, predictive analytics and intelligent automation within GCC environments to improve operational efficiency.
Analysts believe benchmarking frameworks such as GCC Quotient could help enterprises better understand competitive positioning and readiness for large-scale AI transformation across operations.
The partnership between ANSR and HFS Research highlights how artificial intelligence is reshaping the future of enterprise capability centres globally. Industry experts say organisations capable of combining AI readiness, workforce transformation and innovation-driven operational models are likely to remain more competitive as enterprises increasingly adopt automation, generative AI and digital-first business strategies across global markets and enterprise ecosystems in the years ahead worldwide.