Google has introduced new artificial intelligence capabilities to Google Vids, its AI-powered video creation platform, allowing users to create digital versions of themselves and generate or edit videos using natural language prompts. The latest update brings Gemini Omni and personal AI avatars to the service, expanding Google's portfolio of AI-powered productivity tools for enterprise and individual users.
The update enables users to create a personal AI avatar by completing a one-time identity verification process, uploading a selfie and recording a short voice sample. Once verified, the avatar can appear in AI-generated videos without requiring users to record themselves repeatedly. The feature is designed to help professionals create presentations, training materials, product demonstrations and internal communications more efficiently.
Alongside personal avatars, Google has integrated Gemini Omni directly into Google Vids. The multimodal AI model allows users to generate high-quality video clips from simple text prompts and optional image references. Users can also edit existing videos through conversational prompts, requesting changes such as replacing backgrounds, improving lighting, modifying visual styles or removing unwanted audio and objects without using traditional editing software.
According to Google, the new workflow is intended to simplify video production by allowing creators to describe the outcome they want rather than manually editing individual scenes. The company said the AI-generated clips include improved realism, better text rendering and enhanced visual consistency compared with earlier video generation capabilities.
Google said every AI-generated clip created through Gemini Omni includes an invisible SynthID digital watermark to improve transparency and enable verification that the content was generated using AI. The company has also introduced safeguards around personal avatars, requiring secure verification before users can create a digital representation of themselves. The avatars are limited to representing only the verified user and cannot be created for other individuals.
At launch, personal avatars are available only in English for users aged 18 years and older. The feature is not initially available in the European Economic Area, Switzerland or the United Kingdom. Google said administrators can enable or disable the capability for Workspace domains through the Admin console.
The rollout reflects Google's broader strategy of embedding generative AI into Workspace applications. Over recent months, the company has expanded Google Vids with AI-powered script generation, image-to-video creation, longer video generation, multiple parallel video outputs and AI-generated soundtracks. The latest additions further position Vids as a collaborative business video platform rather than a conventional editing application.
The announcement comes as technology companies continue investing heavily in AI-powered content creation tools. Businesses are increasingly adopting generative AI to produce training videos, marketing content, product explainers and internal communications while reducing production time and costs. Digital avatars have emerged as a growing segment within enterprise AI, enabling organisations to create consistent video content without requiring presenters to be physically present for every recording.
Google said the new features are rolling out gradually to eligible Google Workspace Business and Enterprise customers, Education Plus users and subscribers to Google AI Pro and Google AI Ultra plans. The company expects broader adoption as organisations continue integrating AI into everyday productivity workflows.