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Tags: Tata-digital

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How AI Is Learning to Predict Culture in India

  How AI Is Learning to Predict Culture in India

  • by Brij Pahwa
  • Oct 28, 2025

AI is helping Indian brands predict culture - decoding sentiment, trends, and behavior to stay ahead in a diverse, fast-evolving market.

Too Many Tools, Too Little ROI: Is Your Brand Cutting Its MarTech Clutter Too?

  Too Many Tools, Too Little ROI: Is Your Brand Cutting Its MarTech Clutter Too?

  • by Brij Pahwa
  • Oct 24, 2025

Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.

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