Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.
Intention.ly launches its AI Lab—offering vetted AI martech tools tailored for financial firms to improve efficiency, marketing ROI, and generative search visibility.
Adobe expands its AI agent suite with tools for customer support and data insights, enhancing productivity and decision-making for enterprise users.
