AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.
Intention.ly launches its AI Lab—offering vetted AI martech tools tailored for financial firms to improve efficiency, marketing ROI, and generative search visibility.
Adobe expands its AI agent suite with tools for customer support and data insights, enhancing productivity and decision-making for enterprise users.
