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Martech

  Martech Magic: How Coca-Cola, Netflix and Others Are Turning Data into Dollars

  • by Brij Pahwa
  • Nov 18, 2025

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales

Top 10 MarTech Myths Busted

  Top 10 MarTech Myths Busted

  • by Brij Pahwa
  • Nov 12, 2025

The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.

How Martech is Proving Its Worth: Measurable ROI in 2024–25

  The Great Martech Payback: Are CMOs Finally Seeing Results?

  • by Brij Pahwa
  • Nov 11, 2025

MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.

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