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Why Relevance, Not Reach, Will Define Marketing in the AI Era: Shrey Khetarpal

  Why Relevance, Not Reach, Will Define Marketing in the AI Era: Shrey Khetarpal

  • by Anupama Mitra
  • Aug 7, 2026

VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.

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