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Tags: Dark-targeting

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AI-Powered “Dark Targeting”

  AI-Powered “Dark Targeting”: How Hyper-Personal Ads Could Cross Ethical Lines

  • by Anupama Mitra
  • Dec 8, 2025

AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.

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