As AI search evolves into AI action, marketers are shifting focus from AEO to context engineering to help AI systems understand, represent and act on brand information accurately.
Martech firms are shifting toward data-first strategies as brands seek stronger AI performance, unified customer insights and connected marketing systems.
Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.
