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Tags: Artisan-storytelling

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How a Homegrown Saree Brand Is Turning Craftsmanship Into Customer Loyalty

  How a Homegrown Saree Brand Is Turning Craftsmanship Into Customer Loyalty

  • by Nicole Fernandes
  • 3 hours ago

Niharika Mathur of Bengal By Hand explains how artisan storytelling, personalised customer experiences and trust help build lasting relationships in the handloom saree business.

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