Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
Customer loyalty is moving beyond points and discounts as brands focus on consistent experiences, personalisation, product quality, AI and easier customer journeys.
AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
Verizon’s CX Annual Insights report finds 88% of consumers prefer human-led service over AI, with frustrations around hand-offs and personalization gaps. The future of CX lies in AI-human balance.
Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.
